Teaching

Courses taught at Hong Kong Baptist University, focusing on communication theory, data analytics, and computational methods in public relations and advertising.

COMM7010

Foundational Communication Theory

Hong Kong Baptist University•2023-2024

PRAO3086

Data Analytics and Data Visualization for Public Relations and Advertising

Hong Kong Baptist University•2024-2025, 2025-2026

Teaching Focus

My teaching integrates theoretical foundations with practical computational skills, preparing students to navigate the evolving landscape of digital communication and data-driven research.

Courses emphasize hands-on experience with data analytics tools, visualization techniques, and critical thinking about communication theories in the context of contemporary media environments.